Sectors in
Croatian media.

A mention measures presence in the selected coverage. It does not establish influence, audience reach or trust. Start with the count, then examine the context, source and role of the company in the story.

Several outlets may carry closely related versions of one announcement. Count the publications, but also examine distinct stories. The food-and-beverage report illustrates this with coverage of Mlinar’s results.

Use clearly defined periods and comparable source coverage. A stable panel of outlets helps, although collection gaps and differences in available text still matter. Each report specifies its own comparison panels; the headline figures here describe its selected portal articles.

Keep three steps visible: what the evidence shows, how you interpret it, and what action you suggest. A rise in price-related coverage might prompt a clearer customer explanation; it does not by itself establish a reputational crisis.